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73% of CEOs Think Marketers Lack Business Credibility
Well it looks like marketers haven’t quite sold CEO’s on the value of marketing and branding and frankly they have nobody to blame but themselves. The Fournaise Marketing Group found that marketers...
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10 Reasons your marketing budget is being cut
This is the time of year when most marketers are either getting their proposed marketing budgets approved or seeing them cut and be asked to do more with less. Reports suggest that most marketers are...
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Where should marketers send Internet users ?
Many packaged-goods marketers have built out elaborate fan pages on Facebook, but they’re focusing their media spend on internet ads that aren’t on Facebook, according to new research from comScore. A...
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Why marketers are unhappy with social media
78% of marketers in Europe didn’t feel they didn’t have a “complete and up-to-date view on how much they are investing in, managing and delivering social media campaigns”. That number is probably the...
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72% of marketers agreed that measuring ROI from social media was too hard,
Finally marketers are coming to the realization that social media marketing is not the magic key that is going to lead to more sales and profits. While some would like to say that there is a science...
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Strategy ? We don’t need no stinkin’ strategy !!
It happens a lot more than you think; brands want to develop a mobile app or get into social media marketing without thinking about why they are doing it and the best way to do it. It results in...
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Heavy lifting: Getting more money for online marketing
Probably the number one complaint that I hear from eMarketing people is that the budget drives the strategy rather than the strategy driving the budget. As a consultant I often hear “we want a better...
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96% of marketers feel social media lifts brands
Brands largely disagree with the belief that conversations in social networks alone drive meaningful business outcomes but they do feel that social media is part of an integrated marketing approach to...
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Measuring social media
By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of ROI not vanity metrics...
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What your website says about you
Your company or branded website communicates who you are to your target audience. The question is now whether it works for you the question is “how many sales are you losing because of your website ?”...
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